In fact, digital orders in 2021 grew by more than 70% to account for 19.26% of all orders – nearly twice the rate in 2020 – which amounted to 11.26% of sales. Among the brand’s loyalty members, orders placed via Juice It Up!’s mobile app outpaced in-store orders 51% to 49%, signaling a significant digital uptick. Juice It Up! sales in 2021 were buoyed by remarkable customer loyalty growth, which increased by 57%. “2021 was an extraordinary year for Juice It Up! as more and more consumers continued to make important lifestyle choices fueled by their health and wellness goals and we’re extremely proud to have contributed positively to the lives of our guests,” says Susan Taylor, President and CEO of Juice It Up! “In addition to an increase in consumer demand for more functional food and beverage options, our exceptional sales growth in 2021 is a testament to the focus of our devoted franchisees and their dedicated store teams who work tirelessly every day to deliver our brand promise.” AUV for the top 25% of Juice It Up! locations impressively reached $854,667 while the top 50% finished 2021 with an AUV of $730,339. Rounding out the brand’s stellar 2021 sales gains, AUV grew 18% over the same prior-year period. Total system sales (TSS) also climbed to a record level last year, increasing 29.2% over 2020 and surpassing $41 million – a new all-time high for the 26-year-old chain. Juice It Up!, one of the nation’s leading handcrafted smoothie, superfruit bowl and raw juice chains, is proud to report record sales in 2021, with same store sales (SSS) up 26.3% over 2020.
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